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Top 2 Reasons Houses Expire

So you signed a contract to list your home with a real estate agency but your home didn’t sell. What happened? Well, there are multiple reasons why a home may not sell when it’s on the real estate market but here I share with you my top 2 reasons I believe homes do not sell and end up expiring. 

In the video “Top 2 Reasons Houses Expire”, I share my opinion with you. In my opinion, these are the 2 main things that can really turn your listed home into a stale one. Don’t allow this to happen to your home!

1) Pricing: When we discuss pricing, home owners seem to get a bit nervous. Every home owner usually has a price in their mind of what their house is worth. The issue with that is it may be the wrong price.

When I sit down with a client to discuss a good listing price, I present many factors of where I feel the price should fall. Some home owners seem to have a higher amount in mind but this may come from emotional attachment. By sharing the marketing statistics, we can verify a smart price in order to get it sold in the least amount of time, for the most amount of money and with as little hassle as possible.

When a home gets listed at a higher price that it should, it sits on the market longer than it should. If you price the home correctly, you will get showings and offers. If you price it too high, you won’t see that and then you must lower the price. The home owner and agent don’t really dictate the price, the real estate market does.

2) Condition: The condition of the home can truly make a difference when it comes to listing your home and getting it sold. If your home is not in the best condition, what can you do to change that. I know many home owners dislike making tons of repairs or spending more money to fix up their home but it will make a difference when trying to sell your home.

The solution and happy medium, is trying to make it what I call “show ready”. This means to make sure when my professional photographer arrives to take pictures, your home will show the best. Home buyers love to look at pictures online of your home for sale but if they reflect badly, you will get less interest. This is usually an easy fix but it will take work.

I hope you enjoyed these top 2 reasons homes expire. If you haven’t watched the video already, please do so. I probably explain it better than in this article. :o)